Photo: Nick Soland
This week, ID Models celebrates its inception! Everything you need to know about the brand new Swiss-based agency in the interview with founder Christoph Marti.
Hi Christoph, tell us a bit about you and your background
My name’s Christoph Marti, I‘m a Swiss-based portrait and fine-art photographer. My favorite thing is to work in various locations and lights, with the goal of creating a connection between the model, clothing and the surroundings. I had an interesting start from working as a chef to changing my focus into photography, fashion design, fashion journalism and now into scouting new faces.
Why did you decide to start your own agency?
I think I would never have founded an agency on my own. I was approached by various models and after two years of thinking about it, I finally took the step. I was always interested in working with new faces and help them to grow in the industry of Europe.
Do you see any disadvantages or advantages in your background being more on the client and less on the agency side?
I think there are more advantages than disadvantages. In my past, I was a client myself and now I am the one sending my models to shootings all around the world.
Do you have a scouting focus – what type of models can clients expect from ID Models in the future?
The agency’s main task is to promote and support young talents on the model path. ID Models specializes in female models. Because of the small number of models, each model is individually promoted and placed in agencies across Europe. Our vision is global. As seen with the international success of many of our models, we know fashion has no borders. Our focus is to identify, develop, sustain, re-establish, and execute long term career plans, nurturing our talents until they reach their full potential.
Tell us a bit about the 5 models you start your agency with. Are they all complete new faces or did some of them already work?
One of the models is a complete new face. The others are various types of models from professionals to models with 2-3 jobs.
What’s your ambition for the future? Do you want to primarily act as a scouting agency or transition towards a booking agency?
That’s a good question. For myself, the most important thing is to start first; step by step! We will see what the future will show. But yes – the goal is to make big steps forward. But we are not interested in creating an agency with many models – more to work with the individuals.
Why did you choose to partner with QVSTA from day one of your agency?
For us, it’s interesting to work directly with German brands and not only with partner agencies to get the jobs for our models.
Any final remarks on why clients should keep you on their radar?
Our models aren’t a number in a giant agency. Our goal is to create an agency and build a great base for new faces to grow in the industry. We also started a news section on our website and Instagram to keep our clients and other models in touch with information about the agency and the models.